Turn Data Chaos into Business Intelligence

Conflicting insights, missing information, and messy reports cost you time, money, and opportunities. We give you the clarity and confidence you need to make better & faster decisions.

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Why Fusion Does Your Business Have a Data Problem or a Metric Problem?

Businesses today are overwhelmed with a mountain of conflicting data—dirty, noisy, and disjointed. Metrics, however, are different. They are enriched data: consolidated, triangulated, and made comparable. Metrics represent the true drivers of business performance, free from blind spots and crucial for strategic direction.

At Fusion, we add a critical layer to your data pipeline, turning polluted Data Lakes into reliable Metrics that drive actionable Insights and Strategy.

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Data Enrichment

Enriched data ensures clarity by removing noise, holes, and methodology inconsistencies. It's unified with multiple data streams to triangulate true Metric trends and synchronized across decision frameworks for consistent comparability over time.

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Metrics & Decisions

Fusion’s Enriched Metrics cover granular retail categories along every step of a customer’s journey, supporting informed business decisions through an Online Insights Portal and simulation tools for strategic impact assessment.

Partnered with the Biggest Names in Retail

Unlock Unparalleled Insights Turn Data into Metrics with FUSE

Say goodbye to gaps in your data. With Fusion’s Data Enrichment Engines, turn your data into metrics and uncover the one version of truth across your entire business.

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01.Filter Data

Filter Data

Our AI engines filter & refine your data by smoothing out the inconsistencies and filling in the gaps. This improves the quality of your data by removing noise, leaving only signals.

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02.Unify Sources

Filter Data

We unify multiple data-streams to triangulate a true metric trend that is broader, more accurate and more precise than any individual source.

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03.Synchronize Trends

Filter Data

Data and trends are then synchronized in a decision-driven framework so that every data point is linked to a specific business outcome.

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04.Equalize Insights

Filter Data

Your business isn’t static, and neither are your insights. Regardless of hierarchy, methodology or vendor source changes, data is equalized for true comparability over time, so reporting is never interrupted.

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Harness Metric-Driven Growth Connect the Dots and Empower Decisions

Fusion's Online Insights Portal consolidates Enriched Metrics across a customer’s entire shopping journey. Get access to valuable retail-driven metrics aligned to your exact categories and reporting hierarchies.

More than just your typical data repository, Fusion’s Insights Portal is a fully-guided experience with custom narratives, decision tools & strategic insights where you can learn, explore and identify your business’ next big opportunity.

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Benefits What We Do For Data Users

Unlock the power of data-enriched decision-making and propel your strategy forward. Our integrated solutions empower your team to drive growth with ease.

Decisions

Simplify decisions with no blind spots

Get a 360° view of your business, enabling fast decisions with confidence.

Forecast

Maximize returns with big opportunities

Robust metrics allow direct comparisons that pinpoint your biggest opportunity.

Optimize

Find one version of the truth

Remove the fog of conflicting data and align on one version of the truth for the whole company.

Brand

Unlock your metrics for instant insights

Your metrics at your fingertips – access metrics anywhere, anytime, using our Online Insights Portal.

Benefits What We Do For Data Owners

Boost your sales and drive higher engagement. Our Data Enrichment engines turn your data into valuable KPIs, directly linking to measurable sales growth.

Higher Quality Data

Higher quality data equals more sales

Reduce user pushback and increase engagement with consistently reliable data.

Present in User's Language

Present data in your user's language

Seamlessly integrate into users’ decision frameworks, directly linking your data to measurable outcomes like sales growth.

Optimize

Maintain reporting amid upgrades

Enhance models confidently without interrupting client reports. Ensure smooth reporting as methodologies evolve.

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Transform data into true KPIs

Enable users to compare and track data over time, increasing its longevity and utility – turning your data into a valuable KPI for clients.

Our Suite of Metrics Decision-led Intelligence Toolbox

Our approach starts by understanding your core problems and decisions. Get the answers to tough questions and make decisions with clarity and confidence.

360° Share & Industry Trends

Get the most robust market share and industry trends available today. Our Data Enrichment process eliminates inconsistencies and blind spots, aligning with your hierarchy to give you a complete 360° view of your business.

Metrics include:
  • F.U.S.E.D market shares
  • Industry trends in your hierarchy
  • Competitor intelligence
  • Macro-economic drivers

Filter Data

Share-linked Retail Funnel

Follow consumers along their journey and understand the “why” behind every step of your performance. Get funnel Metrics like brand awareness, consideration, visits, conversion that link to sales and market share performance.

Metrics include:
  • Store/ecommerce network impact on share
  • Brand health impact on share
  • Competitor intelligence
  • Macro-economic drivers

Consumer Journey Steps

True Drivers of Retail Performance

Understand the true drivers behind each step of the Retail Funnel and access the Metrics that inform those decisions. Get insights on your price perception, selection, brand charisma, loyalty program and much more.

Metrics include:
  • Perception with wider consumers
  • Performance with paying customers
  • Consumer usage & attitude
  • Importance for driving share

Consumer Attributes

Results Driven Campaign Deep Dive

Measure your campaign’s performance with precision by unpacking both the strategic and tactical drivers of success. Measure every decision’s impact on your brand, sales and share. Gain the clarity you need to optimize your investment.

Metrics include:
  • Campaign recall
  • Brand identification
  • Brand impact
  • Sales lift

Supporting Insights

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