I lead the team’s data-collection arm and administer IT systems on behalf of the company. I manage the company’s IT infrastructure, a 100,000+ CRM consumer database, survey programming, and data-collection and web application projects for all retail clients. I also run the company’s 150,000-address email list, as well as recruiting new emails and investigating how to improve the survey fill-up rate by the current panelists. My favourite project was building a business intelligence (BI) online dashboard for one of our clients. The online dashboard displays a graphical presentation of key metrics, and also allows users to make specific analyses, such as zooming in on a specific geographical level (national, district, regional, store/truck, or other predefined level), a specific touch point, or a specific question. Users can manipulate the data according to different demographics and time periods, and filter the answers to verbatim survey questions by demographic and time period, as well as key word search.