What Fusion is All About
We believe better data can uncover fundamental truths about what drives business performance. Twenty years ago, organizations struggled with a lack of data; today, they grapple with too much data and not enough clarity. Our goal is to help clients remove the noise, connect the dots in their business, and make better decisions. We achieve this with a team of driven and curious individuals who never stop seeking the truth.
Fusion Value: Find the Truth
While some may settle for surface-level insights and solutions, we believe in asking "the question behind the question" to fundamentally understand what drives every aspect of business performance.
Fusion Value: Connect the Dots
At Fusion, we believe in the importance of connecting the dots to see how data comes together to form a complete picture. We identify the root drivers of performance and give our clients the clarity to make informed decisions.
Fusion Value: Learning is Life
We never shy away from a challenge, no matter how complicated. We love learning and tackle problems every day that teach us more about our clients’ business, analytics and how the world works.
What Our Clients Say
By leveraging their robust data sets we've been able to identify market opportunities, understand our target audience better, and fine-tune our marketing campaigns for maximum impact.
Fusion helps me understand the incremental value of my investments in both time and money so that I am always focused on the opportunities that will move the business forward fastest and most efficiently.
Data Enrichment is Data Empowerment
At Fusion Analytics, we clean up polluted raw data & data lakes by offering Data Enrichment through a process we call FUSE. Unlike simple data cleaning, which just removes errors, Data Enrichment adds value by ensuring that useful information is highlighted, triangulated and comparable. Our FUSE approach carefully balances good and bad quality data, using iterative methods to maintain its integrity. This allows us to provide clear, reliable insights that empower decisive actions, by picking up on true signals and not be distracted by the noise.
Top-Down Thinking
Companies often base decisions on big ideas like “personalized shopping experience is the future” or “social media is the best way to reach customers”. While these ideas fit the overall zeitgeist, they also jump to conclusions. At Fusion, we embrace “top-down thinking,” starting with overarching questions like “What is the best way to grow market share next year?” and work our way down. By focusing on the right questions, we help businesses uncover more effective strategies. Our method ensures that decisions are based on comprehensive insights rather than trendy assumptions.
Every Story Has a Beginning
From humble beginnings to a team of over 50, Fusion was founded by Joe Thacker in 2006 as a one-man operation. "We started in my condo in Queen’s Quay. My wife’s translation business on one side of the kitchen table and my analytical business on the other. I ran everything off my old MBA computer and a student version of Excel.
Focusing on what made Fusion different, Joe and the team focused on getting to the truth, continuously refining our thinking and learning about our clients’ businesses. Fast forward to today, Fusion is the trusted partner for Canada’s largest retailers, covering every category and business model. With our Data Enrichment engines and Insights Portal, Fusion is poised for explosive growth, bringing improved data and decision clarity to organizations across North America.
Our People
Our team is the foundation of our success. We're thinkers, strategists and problem solvers. When it comes to improving your business, we know how to put your data to work.
Joe Thacker
Founder & CEO
Emily Ho
VP Internal
Xuan Hu
VP Growth
Anqi Tong
VP Strategy
Stephen Hausch
VP Innovation
Want to Join the Team?
Because the only thing better than looking at these smiling faces is working with them.
Send an email to: hr@fusionanalytics.com